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Cover Letter Sales Position No Experience

If you are looking for a position in the field of sales, read and live by these cover letter samples featuring some of the most basic elements that recruiters look for in a sales cover letter. Customise them accordingly to fit your specific needs and qualifications.

Cover Letter Sample 1 (Entry Level, Print Copy)

This cover letter sample shows the proper format if you submit your cover letter in print form. In this case, the letter should be formatted as a formal business letter which includes a letterhead, date, inside address, salutation and complimentary close.

3 November 2015

Ms Ann Chan

Personnel Manager

XYZ Corporation
2/F Tall Building
1, Main Road
Hong Kong

Dear Ms Chan,

Please accept my resume as an application for the open position of Sales Associate in your company. As a fresh graduate of Business Administration, the position appears to fit wonderfully with my education, experience, and career interests.

Being a student of Far Eastern University, not only did I maintain excellent grades, but I was also a member of our school’s highly competitive and successful collegiate football team.

My background as a student and an athlete has taught me to be an efficient manager of my time which, I am confident, is one of the important qualities needed by any professional in the sales industry. My experience with working in a team environment has also instilled in me the value of teamwork and cooperation. As a member of the team, I had to listen, learn how to motivate myself and others and understand the differences that exist among the members of the team. Through my achievements as a student and an athlete, I have proven that I am passionate about the things I do as well as dedicated.

And while this would be my first time working in the field of sales, I am quite confident that with my skills and abilities, I can learn quickly and make an immediate impact to your team and to the company.

Thank you for taking the time to consider my application and I look forward to hearing from you.

Sincerely,

Signature

Peter Lee

 

Writing Tip: If you are a fresh graduate, or if you lack experience in the field that you are applying for, it is best to point up the experience and qualities that make you suitable for the job. In this cover letter sample, the candidate showcases his skills by telling his experience and achievements as a student and an athlete. Although he is new to the field of sales, he could impress the hiring manager with his optimistic tone and by indicating that he is a quick learner. 

 

Cover Letter Sample 2 (Experienced, Email Copy)

This cover letter shows the proper format if you submit your cover letter through email. Unlike a formal business letter, a cover email only requires a salutation at the beginning and an email signature at the bottom that includes your name, address and contact information.

Email Subject: Peter Lee, Medical Sales Representative Position

Dear Ms Chan,

I am writing in regards to the open sales position on your awesome team. With an excellent background in marketing and sales and over three years of experience in delivering high-quality sales solution, I am confident that I am a good candidate for the advertised post.

I started my career as a marketing associate in Corporate Holdings Management Inc., a leading real estate company in the country. My desire to transition to the sales industry led me to join Medical and Pharmaceutical Specialties Inc., a locally-owned pharmaceutical company, with whom I have now been associated with for the last two years.

During my tenure as a Medical Sales Representative, I was able to contribute to the strength of my sales team while forging stronger relationships with our clients. I also supervised the launch of several new products in the domestic market. I also won the coveted Sales Representative of the Month four times due to my contribution to the overall sales of my product division.

I am a committed individual who is highly organised and efficient. My colleagues as well as my clients will tell you I am friendly yet professional; a people person with superior follow-through; and excellent at building rapport and fostering mutually beneficial relationships.

In keeping with the skills and abilities required for the position, I can offer you:

● strong interpersonal skills with exceptional convincing power
● ability to sell products and services to clients while dealing competitive issues
● excellent phone and computer skills
● ability to maintain pleasant personality even in a high-stress environment
● exceptional time management and organisational skills
● proven ability to multi-task and think in an anticipatory way to be one step ahead of the process

With my work experience, skills and substantial accomplishments in the field of sales, all of which are discussed in detail in my enclosed resume, I respectfully ask for an opportunity to discuss my candidacy with you further in person.

Sincerely,

Peter Lee
1/F Team Building
2 Smooth Road
Hong Kong
Mobile: +852 XXXX XXXX

 

Writing Tip: Beside having the cover letter properly formatted, it is essential for you to clearly communicate your key accomplishments and skills that are relevant to the position you are applying for. The best way to do so is to use bullet points to outline or summarise your skill set, or to convey the value of your accomplishments in numerical form (e.g. percentages). 

 

NOTE: These application letter samples are for reference only. All information provided should be considered as fictional.

Read also:

7 common mistakes you might be making on your resume

Tips for job seekers to stand out from the crowd

How to negotiate for your salary during job interview

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Many job seekers wonder: How do I land a sales job that requires two years of sales experience when I don't have two years of sales experience?   

Here are seven strategies for snagging a sales job without the required level of experience:

Strategy 1: Persist

Persistence is the successful sales rep's No. 1 trait. When you persist professionally, the sales manager will often give you the benefit of the doubt. They want to see how you deal with rejection and uncertainty. They want to see how you'll handle their objections. Keep at it. Get a referral to introduce you and make a phone call on your behalf. Write a brief but compelling letter of introduction, and then make your own phone call. Write a follow-up letter. Get the manager's email address and write a three-sentence presentation describing why he should hire or at least interview you. "I'll work just as hard to sell for this company as I'm working to get this job" is a good way to start that email.

Strategy 2: Do Your Homework

The No. 1 complaint about sales reps is their lack of preparation. The interview is just like a sales call. You're selling yourself to the prospective employer. When it's your turn to talk, let the interviewer know you prepared by saying something as simple as, "In preparing for this interview, I..." Then list what you did. Here are some examples:

  • "I read your last three corporate reports."
  • "I took one of your sales representatives to breakfast."
  • "I spent an hour on your Web site to see how I fit into your mission."
  • "I had an informational interview with one of your customers about how you sell and service your products."

The point is to document your preparation. Sales managers want to know you're willing to dig for information. If you're not willing to do it to get a job, then why would you be willing to do it to land a sale?

Strategy 3: Customize Your Resume

Make sure your resume says you are seeking a sales job in the aerospace industry if that is indeed the type of sales job you are seeking. Salespeople today are customizing virtually every sales presentation. Your resume should be tailored to the industry and company. A generic resume won't cut it if you have no experience.

Strategy 4: Document Your Achievements and Sell Them

A need to continually achieve is key to sales success. Prove you are an achiever. Document your three biggest victories, and be prepared to reel off a list of at least seven other significant wins in your life from school, sports, music, class politics, etc. You will achieve again for the employer, because past behavior is the best predictor of future behavior. You may not have sales success, but you have had success in other areas. Success leaves clues.

Strategy 5: Have a Philosophy of Selling When You Walk in the Door

If you want to land a sales job, you should have a rudimentary knowledge about sales and be able to articulate a philosophy of selling, and it has to be more than, "I'm a people person." You can't learn to sell from a book, but you can learn that selling is a process. You can discuss the importance of understanding customer's needs and presenting solutions. You can ask questions about the company's sales philosophy and whether it believes in a consultative approach to sales or a team approach.

Strategy 6: Have a Story About Your Biggest Sale

Document an incident when you persuaded someone to do something you wanted him to do. Describe how you achieved an objective and what you got other people to do for you in order to achieve it. Show how you already have the necessary skills to do the job you're applying for.

Strategy 7: Be Willing to Take an Entry-Level Sales Position

There are minor leagues and major leagues in sales. You may be able to land an entry-level sales job at a television station in Rhinelander, Wisconsin, because its second-leading sales rep just took a job in Milwaukee. The point is you'll have less competition in a smaller town or company.

Another variation of this is to start with an internship in sales and demonstrate competence. A willingness to work for free or low wages to get your foot in the door can be a good strategy if you can afford it.

Be Ready to Work

If getting a sales job without experience sounds like a lot of work, it is. Selling is a lot of work. That's why top sales representatives make a lot of money. They are willing to do the work before they get paid for it. They are willing to take risks and face rejection.

The reality is that few people have the drive and determination to apply even two or three of these seven strategies. When you do, you'll be a refreshing change of pace for hiring managers. Remember, there are more good sales jobs than there are good salespeople.

Learn more about sales careers.

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