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Public Relations Cover Letter 2012 Movie

PR is a notoriously competitive sector to get into, requiring enthusiasm and tenacity. 'Passion' on its own is not enough to impress employers though, and you'll have to show you can deliver creative ideas, build strong relationships and produce excellent written materials, according to Jackie Bates.

General guidelines

Use social media to research agencies. In Getting into PR, Ravi Pau suggests using Twitter to understand an agency's "personality" and then tailoring your CV and cover letter accordingly. "In the same way as a good PR never just sends a press release to everyone, never just send round the same covering letter and CV", he says. As many vacancies are not advertised, speculative applications are a good approach.

Keep your CV simple and relevant, advises Sam Holl: "You hear about these gimmicks of people putting CVs in pizza boxes, but if the CVs are weak, the whole endeavour has been a waste of time." A portfolio can demonstrate your writing skills and success in getting coverage. This is especially important for graduates where "commitment and proof you have the raw skills required for PR" are your best assets, according to Agatha Chapman-Poole.

Go the extra mile to stand out. Start a blog and build a network on Twitter. Read around your subject to show you have your finger on the pulse, advises Emma Hart in Working in fashion PR. Follow agencies you're interested in on Twitter, Facebook and so on, and tweet and comment. At interview you can mention specific examples of their work. "Never feel too shy to come up with ideas and suggestions. Embrace the opportunity and don't hide" she says.

Relevant experience is essential. Many agencies offer paid internships according to Jon Cope and these (or work placements) are a route in. There are also graduate schemes in some areas of PR (such as fashion PR).

Otherwise, start local. Use your initiative to find opportunities and to show that you're "serious, motivated and determined" advises Anne O'Neill. In a Q&A on Charity Communications, Elizabeth Hudson mentions getting free press coverage for local groups and organisations. "Find the great stories, write a snappy, attention-grabbing press release and get it to the local press."

You'll need a good understanding of social media and the opportunities it offers too. Other technical skills, such as Photoshop or movie clip editing, will also give you an edge according to Andy Barr.

Emphasise a strong academic background. Jonathan Lomax says: "When recruiting at entry level…we want to hire the brightest, sharpest people." A degree in PR is not essential, but it will give you confidence in applying theory, as well as making you useful contacts. Once in a role, consider getting professional qualifications in PR.

Suggested layout

Name/contact details

Include LinkedIn profile, Twitter handle, and links to your personal blog or online portfolio. Make sure your online image is professional. Ellie Hernaman says: "We always look up candidates' profiles to make sure that they're not inappropriate and to see how active they are and how well they understand social media."


Summarise your experience and/or focus. Concentrate on what makes you an asset to that particular employer, matching your experience and attributes to their requirements. Career changers: identify the most relevant of your transferable skills. For example, ex-journalists can emphasise an ability to spot and write a news-worthy story. Under this section (or as part of it) you can list other, technical skills.


If you have little professional experience, maximise your education by putting it near the beginning of your CV. (Otherwise, it can go after your experience sections). Highlight relevant academic skills or subject matter knowledge. Include sub-sections for PR work you undertook (through extra-curricular activities or work placements).

Professional experience

If you're a career changer, consider dividing your work history into two sections. The first (more prominent) titled something such as "PR experience" and including any voluntary PR work; and then an "Earlier professional experience" section to cover the most relevant aspects of previous work. (Graduates: customer service-type roles can also be valuable for demonstrating good people-facing or phone skills, for example.)

Highlight quantifiable results. Did you communicate tricky messages in interesting ways, suggests Andy Barr, or win more business for the agency, for example?

If you've been in PR for a while, a "Career highlights" or "Selected achievements" section before your professional experience can showcase examples of work you're most proud of, or high-impact projects. In the rest of your professional experience section, aim to show how you've developed your PR career.

Include a cover letter

Say why you're interested in the agency you're applying to. You could also use this opportunity to offer suggestions and ideas of your own, tailored to the agency's work or clients.

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Friday, January 13th, 2012

Mikael. P. Terry

123 Brick Road

University City, LA 10001


Dear Next Step Connections,

I am writing to express my interest in the Social Media Internship position at Jones Social Media Business. My unique mix of experience in marketing and community management, my courses in marketing and public relations and my passion for social communication make me and ideal candidate for a summer internship in the marketing department of your organization.

I am currently a junior business student at the University of Manhattan. To date, I have taken six courses in marketing, communications and public relations and received an A or higher in all of them. Eager to leverage my classroom learning into real world experience, I have also worked as a marketing intern for The Cool Company, a small digital agency near campus. My responsibilities at The Cool Company included everything from supporting the strategy team to executing social media campaigns for a few of the firm’s clients.
I believe that my category expertise combined with my motivation and enthusiasm will make me an extraordinary asset to your marketing and communications department. I thank you in advance for reviewing my application and would welcome the opportunity to speak further about this position. I can be reached at (212) 555-4678 or at MikaelPTerry@UofManhattan.edu.


Mikael. P. Terry


As simple as it might seem, writing an internship cover letter can be a very daunting task. Nonetheless, cover letters remain a significant element of your summer internship application process, so it’s very important to write a great one.

Here are our tips on how to make your summer internship cover letter stand out from the crowd:

• Skills and Experience:
 Before you even start writing a letter, make a list of the key skills and experience you want to convey. What makes you uniquely qualified for the internship? Do you have relevant work experience or have you studied the topic in your coursework?

• The ‘Fit’: Once you have your list together, you’re ready to begin drafting your letter.  Your goal in your letter is to make sure it’s clear why you’re the right fit for the position. What is it about the skills and experience that you’ve identified above that will make you a great choice for the position.

• Personalize it: Aside from placing in the hiring manager’s name and company address, each cover should reflect the specific position you are applying for. And make sure you send the right letter to the right person — the hiring manager for a fashion internships doesn’t want to receive the cover letter you meant to send out for accounting internships. 

• Check, Check and Re-check: Before you send out your cover letter, read it over carefully. Make sure all the information is accurate and spelled correctly. Nothing is worse than writing a great letter that’s filled with typos.

Even though you may feel like a cover letter is a formality during the job application process, it still is a reflection of you. Make sure it’s a great one!

Digital CityexperienceinterninternshipInternship DriveinternshipsjobopportunitiesstartstudentssummerSummer InternshipSusie JonesUniversity City

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